So you took the plunge and had your fantastic branding photo shoot, and you’re feeling like a million dollars! But now what? How are you going to make sure that these images work for you and attract your ideal client?

Actually, use them!

You’ve invested your time, your money and your soul into these photographs, so show them off to everybody. Try not to let that little nagging voice in the back of your head worry about what Emma from secondary school will think of you for having your branding photos taken. You look incredible so everyone should know it.

Think about where you are going to use them

It seems that once everyone gets new photos that go to place to use them is on your social media channels. This is great and you should definitely utilise this space. However, there are so many more places that you can use the shots.

Could you:

• Use them in a blog post

• Use them across your website, not just about me section

• Put them in your newsletter

• Create an email signature

• Use them in your profiles for places like LinkedIn or YouTube.

Create amazing graphics

If you haven’t found tools like Canva or Unfolded yet, where have you been?

Sites such as these allow you to create graphics and design, where you can input which ever images you like, including the ones of yourself. These can then be used in posts, Instagram stories and as part of your marketing strategy.